- Killer SEO and Blog Design
Cyrus Shepard makes an important case for having a beautiful blog. He says, “…the overall design of your site is the first thing visitors see and it significantly influences bounce rate, page views and conversions.”
Cyrus suggests that certain elements on the page will add to a blog’s success:
- Search box
- RSS feed
- Breadcrumbs (helping users navigate),
- Flat site architecture by minimizing the number of clicks it takes to reach your content
- Keep your best content above the fold
- Link to your best content
- Don’t overdo links
- Watch ad space
- Encourage comments
- Add sharing buttons
- Test the blog for speed
- Check your blog in different browsers
- Pick a powerhouse blogging platform (e.g., WordPress, Posterous, Tumblr)
- Journalistic Approach
Bloggers can learn a lot from traditional journalists and the ways that they approach their news stories.
Mickie Kennedy offers five things that bloggers can learn from journalists:
- Get your facts straight
- Trust has to be earned
- Give credit to your sources
- The inverted pyramid works (basic overview in first paragraph and then delve into more details in subsequent paragraphs)
- Editing and proofreading are essential
Most search engines will use a maximum of 160 characters for your post description on their results pages. If you don’t create a meta-description (defined as a “…concise summary of your page’s content”), a search engine will often take the first 160 characters it finds on your page instead.
Note too, that when you create a meta-description that is fewer than 160 characters, you’ll see the full description in the search engine. Otherwise it will be cut off.
- Blogging Platform
By knowing the ins and outs of your blogging platform, you’ll ensure that your posts look as good as they can. Take the time to master the visual editor (or raw HTML, if you prefer) so that you know how to format a post, insert an image and embed a video or podcast.
If you’re not comfortable with the more technical aspects of blogging, try to find someone who can be a resource for you to answer questions as they arise.
More where this came from…..
Until next time.
TC , Chao !!!